Focus Groups & Qualitative Analysis

Surveys and quantitative analysis methodologies are great for telling us what people think. But sometimes, it's more important to understand why people think the way they do. Or, we may want to ask a series of follow-up questions that are impossible to ask on a survey. For these and many other reasons, focus group sessions and other qualitative measurement strategies are an appropriate research methodology.

With more than 20 years of research experience, we have conducted hundreds of focus group sessions and interviews with all kinds of participants, including employees at all levels (union, hourly, management, etc.), community members, prospective customers, existing customers, and more.

We customize our qualitatitve research methodology to meet your specific needs. Our reports are thorough and insightful, detailing findings and key themes according to different audience groups, locations, and other criteria.

We can conduct focus groups and interviews in locations around the world, using local facilitators who speak the local language. We can conduct sessions and interviews by phone if necessary.

Whether you need one or two sessions with a specific audience, or dozens of sessions spread around the world, we can meet your needs.